Winter Texan Appreciation Expo

Winter Texans represent a sizable portion of annual sales tax receipts for the Rio Grande Valley. Winter Texans are usually retirees who live up north. They relocate to the Rio Grande Valley during the winter because the tropical temperature here provides winters much warmer than most areas.

The Winter Texan Appreciation Expo is an annual event that allows the city of Pharr to express its appreciation for Winter Texans choosing Pharr as their home. Local and area businesses can participate in the event. Promoting your business to the Winter Texans community can greatly enhance seasonal business.